Student A says: “I want to learn how to make high quality or high end models by using Blender. So I require that the quality of the learning content should be as high as possible. The courses like HUMAN are absolutely necessary to me!”
Student B says: “I just want to learn how to make low-poly models and some 2D Grease pencil drawing. Although the high quality content (like HUMAN ) is great, I actually do not need that course. What I do need is that I can ask questions to instructors and I am able to watch my favourite courses online, rather than downloading. “
With the end of the monthly subscription, the current CGCookie yearly membership is trying to use one size to fit all, which is not ideal – Student A may complain that the quality of the content is still not high enough; whereas Student B may complain that the price of membership is too expensive for low-poly modeling.
Therefore, my suggest is to divide the membership by Tiers:
Tier A membership:
Under this membership, students are able to access all content and resources on CGCookie. But the price of this Tier A membership is also the most expensive one.
Tier B membership:
While most content or courses are accessible under this membership, only certain high quality content or courses or add-ons are restricted or not accessible. But the price of this Tier B membership is cheaper than Tier A.
Tier C membership:
Under this membership, no course or add-ons are accessible. The members can still participate the community, like forum discussion, challenges and gallery presentation. The price of this Tier C membership is the cheapest. This is great for entry-level membership – for those people who are still hesitated to make a decision to fully join CGCookie or not. Also, it is great for alumni.
Lastly, membership can be upgraded anytime.
What would you think please? Thanks! I hope CGCookie successful in the future.
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