Thanks Jonathan for finding out. Both methods work. In the second method, you must still pack the blend-file into a directory and then zip it. Otherwise, it does not work.
The userpref.blend file is also copied with, or almost all settings are lost.
userpref.blend I found here:
C:\Users\[me]\AppData\Roaming\Blender Foundation\Blender\2.79\config
I copied both files into this directory and it works:
C:\Users\[me]\AppData\Roaming\Blender Foundation\Blender\2.79\scripts\startup\bl_app_templates_user\Video Editing\startup.blend
and the userpref.blend
I believe this has helped.