OK, I must be missing something really obvious. [Unfortunately I can’t see a way to include images in a question, only video.]
If I set the tire material to Diffuse, color=(0,0,0), it appears and renders black (left).
If I set the tire material to Principled, rough=1.0, color=(0,0,0), it appears and renders brown (right).
I have temporarily disabled Bloom, which had a small effect. Results seem to be the same for either Eevee or Cycles. BTW, using Blender 3.1.2.