@deisele Apparently in the comments of that video they mention this:
In case anyone is wondering – you can’t do this in Blender, as Blender does not have the ability to edit Vertex Alpha
I don’t know how true that is, but I’ve never created grass in Blender and used it in Unity myself. I did find this unique way of creating grass in Unity: https://forum.unity.com/threads/best-way-of-making-grass-looks-a-lot-like-speed-tree-grass-runs-as-fast-and-looks-just-as-good.339792/
It’s rumored that Unity is working on completely revamping the terrain tools so I’m hoping we’ll finally get some realistic looking terrains using built in tools to include better vegetation options. I haven’t devoted a lot of time to the terrain tools or organic environments in Unity so my skills in that area are limited. If I find some more useful grass/vegetation tips for Unity I’ll post them here.