Adrian, the problem was your second guess. I was only at the stage of naming materials only, they were never assigned. I just found I had mis-labeled 2 material names, they should have been lower case. My solution was to add 2 new materials with the correct name and used “X” to disconnect the data block from the previous materials. The new materials with the correct names where then made Fake User because I was spooked by the 0 in front of their file names.
I suppose the quickest way to ask this is, “Will fake user cause any troubles to anything being shared or added to asset browser?” 🙂